TENM is Hiring a Part-Time Communications Director!

PART 1: JOB DESCRIPTION: PART-TIME COMMUNICATIONS DIRECTOR

MEDIA STRATEGY

  • This position will work directly with the Executive Director and Steering Committee to develop and implement the organization’s communication strategies.
  • Work as part of the internal communications team with other coalition members to align media strategies with overall organizational and communications goals.

OWNED MEDIA & CONTENT CREATION

  • Ensure consistent and updated messaging across TENM’s platforms (website, Twitter, Instagram, Facebook).
  • Maintain an updated content calendar and create engaging social media content for existing platforms on a regular basis.
  • Draft and distribute quarterly e-newsletters and monitor metrics to inform and grow the network.
  • Support the coordination of video production opportunities including casting, asset collection, reviewing cuts, and collecting feedback from the coalition.
    • *Videography experience is a valuable asset for this role but is not required.

EARNED MEDIA & CONTENT CREATION

  • Develop and implement earned media strategies to increase visibility and support for the coalition’s goals.
  • Develop and maintain relationships with local, state, and national media outlets to promote the coalition’s initiatives.
  • Maintain an updated media contact list for targeted outreach and relationship building.
  • Write and distribute press releases, media advisories, and pitches to generate coverage of coalition events and issues.
  • Create compelling content for earned and owned media like op-eds, articles, one-pagers, and blog posts to support media outreach efforts.
  • Engage spokespeople and surrogates to offer reporters interviews with experts and/or those with lived experience.

PARTNERSHIP DEVELOPMENT

  • Coordinate in-person and virtual convenings with partner organizations to advance coalition goals and activate audiences across the state.
  • Identify cross-posting opportunities with partner organizations to expand the reach of the coalition and the partner organization.

MONITORING & REPORTING

  • Monitor media coverage and report on trends and TENM placements.
  • Establish a tracker with goals for annual earned and owned metrics to measure success and effectiveness of strategies.
  • Prepare reports on owned and earned media activities, outreach activities, coverage, and outcomes for internal and external stakeholders.

PART 2: APPLICATION PACKET: PART-TIME COMMUNICATIONS DIRECTOR

OVERVIEW OF TRANSFORM EDUCATION NEW MEXICO

Transform Education New Mexico (TENM) is a statewide coalition of youth organizers, educators, and tribal and community leaders advancing a visionary and transformative approach to education in New Mexico that embraces diverse cultures, languages and heritages of our students, and provides opportunities for all students to learn and succeed. TENM advances educational equity and sufficiency for students by partnering with our communities and using advocacy and communications to advance shared priorities.

Our Core Communications Goal:

To win the hearts and minds of New Mexicans and public education institutions to support transformative solutions by sharing the experiences of students and families and shaping the public narrative.

QUALIFICATIONS & EXPERIENCE

  • Education: Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field is required. Advanced degrees in these or related fields are also welcomed.
  • Experience: Experience in education or education advocacy preferred or a strong desire to learn and engage in these areas.
  • Skills:
    • Strategic Thinking: Ability to develop and implement comprehensive communication strategies that advance the organization’s mission and goals.
    • Writing and Editing: Exceptional writing, editing, and storytelling skills, with an eye for detail and the ability to tailor messaging for diverse audiences.
    • Digital Communications: Proficiency in digital communications tools, including social media platforms, email marketing, website management (e.g., CMS platforms like WordPress), and analytics tools.
    • Brand Management: Experience in brand development and management, ensuring consistent messaging across all platforms.
    • Event Management: Experience in planning and executing communications for events, including press conferences and community outreach activities.
    • Analytics and Reporting: Ability to analyze and report on the effectiveness of communications strategies using data and metrics to inform decision-making.
  • Certifications: We encourage listing industry certifications or extra skills you bring to the table for us to consider in your application.
  • Non-Profit Experience with a proven ability to develop and execute strategic communications aligned with the organization’s mission.
  • Media Relations: Successful track record in managing media relations, including pitching stories, handling press inquiries, and building relationships with journalists.
  • Content Creation: Experience in developing content across various channels (e.g., press releases, newsletters, social media, blogs, annual reports).

WORK ENVIRONMENT

  • Location: Hybrid – mostly remote with some in-state travel for in-person meetings.

COMPENSATION

  • Compensation: Starting at $30 per hour
  • This position is part-time, contractor, with the potential for full-time employment in the future.

APPLICATION PROCESS

EQUAL OPPORTUNITY STATEMENT

  • It is the policy of Transform Education New Mexico not to discriminate against any applicant for employment, or any employee because of age, color, sex, disability, national origin, race, religion, or veteran status.